eBay vs Shopify Fees

Feature and fee comparison for sellers choosing where to list. Pair this guide with the live eBay calculator for unit-level math.

Feature comparison

Dimension	eBay	Shopify
Marketplace take	~13%+ variable	No marketplace referral on your store
Monthly cost	Optional	Required plan (~$29+)
Payments	Included in FVF	Shopify Payments percentage + cents
Traffic	Built-in marketplace demand	You must acquire customers

Immediate demand and search traffic; trust signals for used goods.

Ongoing variable fees; less ownership of customer relationship.

Brand ownership, higher potential margin, full funnel control.

You pay for traffic; conversion and ops complexity rise.

Use eBay to validate demand and move specialized stock; use Shopify when repeat purchase and brand equity justify customer acquisition cost.

Is eBay cheaper than Shopify?

It depends on category mix, subscriptions, ads, and fulfillment. Compare percentage take plus fixed fees for your average order value.

When should I prefer Shopify?

Choose Shopify when its demand, tooling, and after-fee margin beat eBay for that SKU.